Founder of sasta.ae and KASP Digital LLC, with close to a decade in UAE electronics retail at Emax, noon and Zension.
Role
- Sets the comparison rules: same model, configuration and condition only.
- Writes the condition scale and maps each store's labels to it.
- Reviews warranty and returns policies for the store checks.
- Writes the guides and handles corrections.
Prices are collected from store listings automatically. How we compare prices
Experience
Director of Recommerce, Zension Technologies
2022 to now
Renewed devices, subscriptions and device protection, sold on noon and Amazon.
Category Lead, laptops and monitors, noon
2021 to 2022
Buyer, then category management, Emax (Landmark Group)
2017 to 2021
Apple P&L across 30+ UAE stores.
Key Account Manager, AGC Networks
2012 to 2015
Education
- PGDM (MBA), Indian Institute of Management Udaipur (2015 to 2017)
- B.Tech, Electronics and Communications, Indira Gandhi Delhi Technical University for Women (2008 to 2012)
Areas of Expertise
- Consumer electronics pricing
- Apple products
- Renewed and refurbished devices
- Recommerce
- Marketplace category management
- Retail P&L
Corrections
Email anchal@kasp.ae with the page link and what's wrong. Fixes go live with the next price update.