Sony BRAVIA 7 II Sony TVs TV RGB LED 2026

Sony BRAVIA 7 II
From AED 7,099Launched 2026Customer rating from Sharaf DG, checked 30 Oct 2026. Where it lists the model more than once (by storage or colour), we show its highest-rated listing.Read the reviews on Sharaf DG →
The cheapest Sony BRAVIA 7 II in the UAE is AED 7,099, a 65-inch Sealed New unit at Sharaf DG.The cheapest Sony BRAVIA 7 II is AED 7,099 at Sharaf DG. We compared 9 offers from 3 stores on 5 Nov 2026.
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Sony BRAVIA 7 II prices in the UAE
- Featured
Sharaf DG4.0AED 7,099Sealed NewLowest price65-inchBuy now- See price
Amazon.aePrice on Amazon.ae - All offers
Jumbo4.0AED 7,099Sealed New65-inchBuy now
Jumbo4.0AED 9,999Sealed New75-inchBuy nowEmax3.5AED 9,999
Sealed New75-inchBuy now
Sharaf DG4.0AED 10,236Sealed New75-inchBuy nowEmax3.5AED 11,999
Sealed New85-inchBuy now
Sharaf DG4.0AED 12,709Sealed New85-inchBuy now
Jumbo4.0AED 26,999Sealed New98-inchBuy nowEmax3.5AED 26,999
Sealed New98-inchBuy now
Lowest price · 65-inch Sealed New
AED 7,099Sharaf DG

About the Sony BRAVIA 7 II
Launched 2026 · 4 screen size options · 3 stores
The BRAVIA 7 II is Sony's 4K LCD TV with an RGB Mini LED backlight, run by RGB Backlight Master Drive Pro and the XR processor. It supports HDR10, HLG and Dolby Vision, and HDMI 2.1 with 4K/120fps, VRR and ALLM for gaming. Most sizes have a four-speaker, 40 W system with Dolby Atmos and DTS:X, while the 98-inch has six speakers and 65 W.
From AED 7,099
Video reviews
Screen size options
- 65-inch Sealed New from AED 7,099 No pre-owned offers 2 stores
- 75-inch Sealed New from AED 9,999 No pre-owned offers 3 stores
- 85-inch Sealed New from AED 11,999 No pre-owned offers 2 stores
- 98-inch Sealed New from AED 26,999 No pre-owned offers 2 stores
Sony BRAVIA 7 II specs
- Edition
- Figures for the Japanese-market K-XR70M2 series on Sony Japan
- Panel
- LCD with RGB Mini LED backlight, RGB Backlight Master Drive Pro
- Resolution
- 3840 × 2160 (4K)
- Processor
- XR processor
- Refresh rate
- Double-speed panel, XR Motion Clarity
- HDR formats
- HDR10, HLG, Dolby Vision
- Gaming
- HDMI 2.1: 4K/120fps, VRR, ALLM, eARC, SBTM
- Audio
- 50-85: 4 speakers, 40 W; 98: 6 speakers, 65 W; Dolby Atmos, DTS:X
- Smart platform
- Google TV
- Sizes
- 50, 55, 65, 75, 85, 98 inches
Compare with similar models
-
Sony BRAVIA 7 II This model · Launched 2026 - From
- AED 7,099
- Sealed New
- AED 7,099
- Pre-Owned
- –
- Stores
- 3
-
Sony BRAVIA 3 II Launched 2026 - From
- AED 3,399
- Sealed New
- AED 3,399
- Pre-Owned
- –
- Stores
- 3
-
Sony BRAVIA 9 II Launched 2026 - From
- AED 14,999
- Sealed New
- AED 14,999
- Pre-Owned
- –
- Stores
- 2
-
Sony BRAVIA 2 II Launched 2025 - From
- AED 1,549
- Sealed New
- AED 1,549
- Pre-Owned
- –
- Stores
- 3
Sony BRAVIA 7 II price guide
What the Sony BRAVIA 7 II costs in the UAE
Across the 3 stores we track, the Sony BRAVIA 7 II sells for between AED 7,099 and AED 26,999. That spread covers 4 screen size options, so the headline price is rarely the price of the exact model you want. The lowest price, AED 7,099, is for a 65-inch Sealed New unit at Sharaf DG.
Which screen size is the best value?
From cheapest to dearest at the lowest price for each: the 65-inch from AED 7,099, the 75-inch from AED 9,999, the 85-inch from AED 11,999 and the 98-inch from AED 26,999. The step from the cheapest to the dearest screen size is AED 19,900.
Where to buy it
3 stores sell the Sony BRAVIA 7 II. Sharaf DG has the lowest price overall at AED 7,099. For sealed new, Sharaf DG is cheapest at AED 7,099, with 1 other store within AED 142 of it, so you can choose on delivery and returns rather than price. Sharaf DG has the widest choice, with 3 offers across 3 screen size options.
Sony BRAVIA 7 II vs similar models
The older Sony BRAVIA 2 II (2025) starts at AED 1,549, AED 5,550 less. The Sony BRAVIA 3 II starts at AED 3,399, AED 3,700 less. The Sony BRAVIA 9 II starts at AED 14,999, AED 7,900 more. These are the lowest prices in any condition from the stores we track; compare the same condition before deciding.
Questions about the Sony BRAVIA 7 II
Prices run from AED 7,099 to AED 26,999 across 3 stores, depending on screen size, colour and condition. Sealed new starts at AED 7,099 at Sharaf DG. Prices were last checked on 5 Nov 2026.
The 65-inch model is sealed new from AED 7,099 at Sharaf DG. 2 stores sell this screen size.
The 75-inch model is sealed new from AED 9,999 at Jumbo. 3 stores sell this screen size.
The 85-inch model is sealed new from AED 11,999 at Emax. 2 stores sell this screen size.
The 98-inch model is sealed new from AED 26,999 at Jumbo. 2 stores sell this screen size.
Sharaf DG has the lowest price at AED 7,099 (65-inch, Sealed New). Next are Jumbo at AED 7,099 and Emax at AED 9,999. Compare the same screen size and condition, as the cheapest listing is often a smaller or more worn unit.
Sharaf DG sells it from AED 7,099 (65-inch, Sealed New), Jumbo sells it from AED 7,099 (65-inch, Sealed New) and Emax sells it from AED 9,999 (75-inch, Sealed New). We check each store's price daily, last on 5 Nov 2026.
Yes: 2 offers from 2 stores are under AED 7,500, the cheapest at AED 7,099 (65-inch, Sealed New, Sharaf DG). These are the stores' online prices, the same in Dubai, Sharjah, Abu Dhabi and the other emirates; delivery times and fees vary by store.
No, the Sony BRAVIA 3 II is AED 3,700 cheaper at the lowest prices: the Sony BRAVIA 7 II from AED 7,099 and the Sony BRAVIA 3 II from AED 3,399. Sealed new: AED 7,099 vs AED 3,399.
Yes, by AED 7,900 at the lowest prices: the Sony BRAVIA 7 II from AED 7,099 and the Sony BRAVIA 9 II from AED 14,999. Sealed new: AED 7,099 vs AED 14,999.