Sony TVs

Sony TV prices in the UAE

What Sony TVs cost in the UAE

We compare 15 models across 3 stores. Starting prices run from AED 1,049 up to AED 16,999 for the Sony BRAVIA 9. The cheapest is the Sony W830K at AED 1,049 (Sealed New, Emax). 15 of the 15 models are still sold sealed new somewhere, and 0 can be bought pre-owned.

The newest Sony TVs

The 2026 models are the Sony BRAVIA 3 II from AED 3,399, the Sony BRAVIA 7 II from AED 7,099 and the Sony BRAVIA 9 II from AED 14,999. The 2025 models start lower, with the Sony BRAVIA 2 II from AED 1,549, the Sony BRAVIA 5 from AED 4,799 and the Sony BRAVIA 8 II from AED 7,680. Going back to 2025 saves AED 1,850 on the cheapest model in each year.

What your budget buys

Under AED 1,500, the newest Sony TV you can get is the Sony W830K (2022), from AED 1,049. Under AED 2,000, the newest Sony TV you can get is the Sony BRAVIA 2 II (2025), from AED 1,549. Under AED 4,000, the newest Sony TV you can get is the Sony BRAVIA 3 II (2026), from AED 3,399. Under AED 7,500, the newest Sony TV you can get is the Sony BRAVIA 7 II (2026), from AED 7,099. The lowest prices are usually pre-owned units, so check the condition on the model's page.

Where to buy

Sharaf DG (15 models), Emax (8 models) and Jumbo (8 models) carry the widest range. Sharaf DG has the lowest price on 12 of the 15 models, followed by Emax (3). No single store is cheapest for everything, so compare the exact model and condition before you buy.